Supporting Sales

Martech Zone articles tagged supporting sales:

  • Analytics & Testing
    waiting for sales

    The Frustration of Marketing to the Sales Organization

    Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used for quite…

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