You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed the survey, and changed the survey. You then shared the survey with someone else for their review, and probably changed it
Customer surveys can give you an idea who your clients are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting surveys as often as you can is a good way to stay ahead of the curve when it comes to trends and your clients’ preferences. Surveys can also boost your customers’ trust, and ultimately, loyalty, since it shows
CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Why are Marketers Investing More in Customer Loyalty Programs? Drive Engagement – whether you’re B2B or B2C, ensuring customers are engaged and successful utilizing your products or services will
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels. Yikes… in a
Thumb is a mobile application with very wide reach where people respond to questions – over 2.3 million socially registered users. What you may not realize is that, as a business, you can also collect valuable feedback via Thumb Pro for Business. Capture opinions of your next ad creative & copy, product design, new products and services, concepts, pitches & story writing, new designs, pre-study testing, pricing or just utilize the platform to execute some
We love tools that capture information from customers, but there is really no one-fits-all solution. Sometimes you need different question options, sometimes dynamic question and answer, other times you need personalization. I’ve been asked to be a Judge in Indianapolis’ TechPoint Mira Awards for 2014 and Joshua Hall is utilizing the tool for judges to capture information and vote on each nominee. It’s a great tool that’s another output of the innovative incubators at SproutBox.