Typeform: Turn Data Collection Into A Human Experience

Reading Time: 2 minutes A few years ago, I completed a survey online and it was actually not a chore… it was elegant and simple. I looked up the provider and was Typeform. Typeform came about because the founders wanted to change the way people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we hit a form online and it’s typically an awful experience. Validation is often an

Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

Reading Time: 3 minutes You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? 10% of the world’s $18.9 bil market research spend is spent on online surveys in the U.S. You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed the survey, and changed

6 Best Practices That Will Increase Your Customer Survey Participation

Reading Time: 5 minutes Customer surveys can give you an idea who your clients are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting surveys as often as you can is a good way to stay ahead of the curve when it comes to trends and your clients’ preferences. Surveys can also boost your customers’ trust, and ultimately, loyalty, since it shows

5 Reasons Marketers are Investing More in Customer Loyalty Programs

Reading Time: 2 minutes CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were going to increase their budget in 2017 Why are Marketers Investing More in Customer Loyalty

Failed Customer Experiences Are Destroying Your Marketing

Reading Time: < 1 minute SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels. Yikes… in a