Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail

When I worked at a major SaaS platform, one effective way that we used to move the customer journey forward was by sending a unique and valuable gift to our target customers. While the cost per transaction was expensive, the investment had an incredible return on investment. With business travel down and events canceled, marketers have some limited options to reach their prospects. Not to mention the fact that companies are driving more noise through

CoffeeSender: Send a Starbucks Gift Card with One Click

Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous with business meetings, it seems only logical that you should have an app integrated with your CRM where you can kick off a $5 Starbucks® eGift Card via email. CoffeeSender is an app that allows

Wishpond: Making Waves in Lead Generation and Automation

There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in for some rough seas. Either they pray they can depend on their customer-base to look attractive to a buyer, or they need to drop their prices – a lot. One disrupter in the industry that

Wrike: Increase Productivity, Collaboration, and Integrate Your Content Production

I’m not sure what we’d be able to do without a collaboration platform for our content production. As we work on infographics, white papers, and even blog posts, our process moves from researchers, to writers, to designers, to editors and our clients. That’s simply too many people involved to be passing files back and forth between Google Docs, DropBox or email. We need processes and versioning in order to push progress forward on dozens of

Infographics and Video: Online Search Behavior Survey

iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to gather some insight into how people use their devices to conduct their day-to-day searches. For