The Beacon Marketing Opportunity

We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase. 79% of consumers who have

Swirl: In-Store Mobile Marketing Platform for Major Retailers

Swirl In-Store Mobile Marketing Platform™ is the first platform to let large-scale retailers create and deliver personalized content and offers to shoppers based on their specific locations within physical retail stores. The Swirl platform offers an end-to-end solution for retailers to manage effective campaigns that communicate with their customers through their mobile devices anywhere from the neighborhood level, all the way down to a particular area of the store. In May, Swirl launched a pilot