ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build striking, mobile responsive email campaigns. They’re extensive tool includes triggers, contact management, image editor, birthday

The Art and Science of Content Marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art

Email Marketing Trend: Using Special Characters in Subject Lines

Around Valentine’s Day this year, I noticed a couple of organizations using a heart in their subject line. (Similar to the example below) Since then, I’ve seen more and more companies starting to use symbols in their subject lines in order to grab the attention of a reader. Using special characters in the subject line is one of the latest email trends and many organizations are already jumping on board. However, if you haven’t yet,