If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google My Business Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section of the search engine results page that has the map and business listings around your
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables marketers to be more effective and efficient by taking the audio-first approach. With the Casted
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host
How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.
On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content – and then push that content to our audiences and customers using tools likeHootsuite and Buffer to share that data. It’s not enough for us simply to share our own content… I think that’s a strategy that holds many