Syndication
Martech Zone articles tagged syndication:
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Content Marketing
Thomas BrodbeckNov 9, 2022
Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast
Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own…
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Content Marketing
Douglas KarrApr 11, 2022
How To Feed Your WordPress Blog Posts By Tag In Your ActiveCampaign Template
We’re working on optimizing some email journeys for a client that promotes multiple types of products on their WordPress site. Each of the ActiveCampaign email templates that we’re building is highly customized to the product it’s promoting and providing content on. Rather than rewriting much of the content that’s already well-produced and formatted on the WordPress site, we integrated their…
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Content Marketing
Douglas KarrOct 13, 2021
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…
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Analytics & Testing
Lindsay TjepkemaMay 6, 2021
Casted: The Audio Content Marketing Solution for Enterprise Brands
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables…
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Search Marketing
Douglas KarrMay 10, 2020
Add An External Podcast Feed to Your WordPress Site’s Feeds
How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.
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Content Marketing
Douglas KarrJul 19, 2012
Hearsay Content Exchange: Curation and Syndication
On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content – and then push that content to our audiences and customers using tools likeHootsuite and Buffer to share that data. It’s not enough for…
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Content Marketing
Douglas KarrJan 15, 2011
Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry… aggregation and syndication are a couple of them – and they’re very important. Aggregation – allows you to collect content from other sites and display them in yours. They could be from a blog, news feed, podcast, or social feed. Aggregation can be a great tool to use to keep…
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Social Media & Influencer Marketing
Douglas KarrDec 6, 2009
Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it’s not a surprise that more folks are seeking my advice on the development and enhancement of their platforms – especially with regard to social media. I’ve been thinking a lot about what makes an application optimized for social media. Syndication – the majority of applications…
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Content Marketing
Douglas KarrFeb 25, 2009
Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as it never does harm to their marketing efforts. With regard to a company leveraging content through its site, articles, whitepapers,…