DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange

It is of importance for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey. The Marketing Cloud will, for example, not only enable marketers to define their data

5 Ways to Strengthen Process without Compromising Creativity

Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We can’t then turn around and expect our creatives to be highly structured, process-oriented rule followers

The Future of Mobile Video and Search is Here!

This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology… Layar calls it a mobile augmented reality browser. I call it the future! Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. Layar