On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a
In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and contextual Digital Interactions to elevate customer experience at physical locations.