Tablet
Martech Zone articles tagged tablet:
- Marketing Tools
Jamboard: A Collaborative 4K Display Integrated with Google Apps
It’s not too often that I write about hardware, but the last year cohosting the Dell Luminaries podcast has really opened my eyes to the impact that hardware that has on productivity, efficiency, and innovation. While we’re often logging in and out of software every day – the hardware in the cloud and on our desk is transforming our organizations…
- Ecommerce and Retail
Are You Meeting Consumer Shopping Expectations This Year?
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with…
- Analytics & Testing
57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their…
- Content Marketing
Storehouse: Visual Storytelling for the iPad
We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting…
- Content Marketing
Tablet & Mobile Shoppers Holiday Plans
Our digital catalog publisher client, Zmags, recently conducted a survey on what consumers’ shopping habits would be this holiday season. Based on the results, the majority of shoppers will be purchasing on their mobile and tablet devices this year and in-store purchases will go down. Digital catalogs are the 2nd most popular shopping destination after websites. If you’re an online…
- Content Marketing
The iPad Effect
There’s something going on with the way I’ve been interacting online. As an avid reader and one who sits in front of a screen at least 8 hours a day, I’m finding that my behavior has changed significantly over the last year. I used to bring my laptop everywhere with me… now I don’t. If I’m working, I’m either at…