Mobile Marketing: See The True Potential With These Examples

Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use of mobile devices globally is expected to grow to 67% by 2019, and we are

Are Emojis Cool In Your Marketing Communications? ?

I know I used ? in the title, but I really meant ?. Personally, I’m not sold on the use of emojis (graphical representations of emoticons). In the realm of business communications, I find emojis somewhere in between texting shortcuts and cussing. Personally, I love using them at the end of a really sarcastic Facebook comment, just to let the person know I don’t want them to punch me in the face. ? What is

Fascinating Insight on How Location-Based Intelligence is Helping Automobile Marketing

A few years ago, I attended training at the recommendation of my friend Doug Theis on networking. Doug is the best networker I know so I knew attending would pay off… and it did. What I learned was that many people make the mistake of putting a value on the direct connection, rather than the indirect connection. For example, I could go out and try to meet every marketing technology company to see if they