Understanding the Importance of Inventory Quality Guidelines (IQG)

Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are getting; the same goes for online advertising, where units are bought and sold and repackaged

4 Strategies to Mitigate the Risk of Rampant Click Fraud

Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic, a report that examines today’s

AddShoppers: Social Commerce Apps Platform

AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand which social channels convert. AddShoppers increases customer engagement by integrating

Google Launches Google Tag Manager

If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make sites slow and clunky; incorrectly applied tags can distort your measurement; and it can be

A Wordle Business Card!

Wordle hit the blogosphere a couple weeks ago and bloggers have been buzzing! Wordle is a Java application that transforms your tag cloud into a thing of beauty. I thought Wordle was cool, but not necessarily blogworthy. Today I consulted for Sharpminds. One of the folks in the session, Linda Watts, handed over her card and it instantly put a smile on my face! Linda had an entire collection of them (as well as some