One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few
aCategorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there are 3 million websites and users navigate primarily by word-of-mouth and directories like Yahoo! Web 2.0: By 2006
In order to deploy, measure, and optimize any change to improve your ecommerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales. As Softcrylic, a vendor-neutral Data & Analytics player states, tag management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation.
I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often ignored as marketers just work to broadcast their content. I
Two issues that enterprise marketing professionals are constantly fighting online are the ability to reduce their site’s load times AND the ability to quickly deploy additional tagging options on their web properties. The typical enterprise corporation may have a deployment schedule that takes weeks or even months to get changes to the site. One of our enterprise clients integrated BrightTag‘s enterprise tag management on their site with incredible results. Their site was running multiple analytics
As I was preparing to teach a course on Measuring Social Media with Web Analytics this week, a chunk of the training was – again – providing attendees with the information they need on how to properly tag their campaigns utilizing a web analytics tool like Google Analytics. I almost always refer directly to the URL builder for Google Analytics – but it really bugs me how haphazard the tool is with respect to an