Target Audience
Articles Tagged target audience:
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Social Media & Influencer Marketing
How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week. The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase…
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E-commerce and Retail
The Psychology of Discounts and Rewards: How Different Offers Motivate Consumers
I’m not a coupon or discount shopper. It’s not that I don’t want to save money when I shop; the time and effort it takes to plan my shopping around an offer I received via email or direct mail isn’t worthwhile. That’s not to say I don’t take advantage of rewards and offers, though I do when they’re convenient. If…
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Sales and Marketing Training
Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton…
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Sales and Marketing Training
From Harmony to Innovation: The Surprising Impact of Consensus in Marketing
Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…
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Sales and Marketing Training
How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
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Content Marketing
20 Questions That Your Home Page Should Answer For Visitors
Designing a great home page is critical for dozens of reasons, but core to an effective home page design is the fulfillment of two types of visitors. New Visitors – These prospective partners or prospective customers arrive at your home page seeking information about your company. They typically came directly, clicked a link on a social media profile, searched for…
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Content Marketing
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
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Sales Enablement, Automation, and Performance
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
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Paid and Organic Search Marketing
The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks
In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert leads into sales. Below, I explain effective review strategies to help you not only reach your target audience but also…
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Social Media & Influencer Marketing
How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…