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Content Marketing
10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take your already awesome content to the next level. 1. Be Purposeful Before you even get started with your content marketing…
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Content Marketing
How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct, an online tax filing service, faced. The company had invested in very clever ads, but when consumers thought about the TV commercials…
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Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
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Paid and Organic Search Marketing
What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
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Content Marketing
Developing a Comprehensive Content Calendar for Your Business Blog
A strong online presence is crucial for businesses to attract and engage their target audience. One of the most effective ways to achieve this is through a well-maintained corporate blog. However, creating consistent, high-quality content can be challenging without a proper strategy. This is where a content calendar comes into play. By developing a comprehensive content calendar, companies can ensure…
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Analytics & Testing
The Relationship Between Personas, Buyer Journeys, And Sales Funnels
High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and…
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Advertising Technology
Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer…
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Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
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Sales and Marketing Training
What Is A Marketing Strategy?
A marketing strategy is a detailed plan that outlines how a company will reach its target audience, promote its products or services, and achieve its overall business goals. It’s a roadmap that guides all marketing efforts and ensures they align with the broader company vision. Marketing strategies often don’t get the attention they deserve, causing many downstream issues. A well-crafted…
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Content Marketing
Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide
Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. HubSpot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads…