Martech Zone articles tagged target:

  • Ecommerce and Retail1WorldSync: How accurate product content reduces returns

    1WorldSync: How Accurate Product Content Helps Eliminate Returns

    2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns.  National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…

  • Artificial IntelligenceHow to Prompt AI: The PROMPTAI Model

    Unlock the Power of AI: The PROMPTAI Model for Prompting Generative AI Platforms like ChatGPT

    The demand for high-quality, engaging content is at an all-time high. Sales and marketing professionals constantly seek efficient ways to create compelling content that resonates with their target audience. Enter Generative AI, a game-changing technology that can assist in content creation, and the key to harnessing its potential is crafting effective prompts. What is Generative AI Generative AI, short for…

  • CRM and Data PlatformsSheerID Identity Marketing Product Overview

    SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing

    One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…

  • Mobile and Tablet MarketingBeacon Technology and Retail & Venue Proximity Marketing

    How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

    Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy (BLE) beacons to send targeted messages and promotions to nearby mobile devices. The goal of beacon marketing is to provide a personalized and contextualized experience to customers, increase engagement, and drive sales. It’s important to note that the technology of beacons is different from geofencing. Beacons are not…

  • Ecommerce and RetailRetail Mobile App Beacon Technology Examples

    3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

    Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…

  • Ecommerce and RetailArt of War

    “Art of War” Military Strategies are the Next Way to Seize the Market

    Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy.…

  • Content MarketingFacebook Advertising

    Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…

  • Ecommerce and Retailadtruth

    AdTruth: Universal Mobile Audience Recognition

    AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often…

  • Content MarketingBailiwick

    What’s Your Bailiwick?

    Understanding and effectively describing one’s authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwicknoun, pronounced [bey-luh-wik] A person’s specific area of interest, skill, or authority. The office or district of a bailiff. Dictionary Describing your bailiwick and your Unique Value Proposition (UVP) are related concepts,…

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