Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature in your logo design must be there for a reason. Each aspect must be telling something about your brand. The shape you choose, colors you select, and fonts you select, must be part of
Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy. Let’s discuss how this strategy is being used to seize markets… While dominant brands tend
Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well, but it requires a scientific approach on managing and optimizing campaigns all day, every day.
Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact,
Vero is an email marketing automation service that is focused on increasing user conversion and retention. Using targeted emails you can generate increased revenue and improve customer satisfaction. Martech Zone readers can get 45% off of a 6 month subscription of the Vero Small plan by using our affiliate link! Vero Email Marketing Includes Individual customer profiles – Track data about your customers in your subscriber database. Use the data you collect such as your
AdTruth is on-premise software that allows marketers recognize users across the mobile web and apps. AdTruth works with your existing technology to identify, target and track users while upholding consumer privacy and choice. Most user recognition technologies require either a login to identify the person and/or a cookie to track them. The problem with a cookie is that they’re often deleted and they’re also not persistent. AdTruth utilizes a persistent device identifier – not a