Team Building

Martech Zone articles tagged team building:

  • Content Marketing

    Email Marketing or Facebook Marketing?

    Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…

  • Email Marketing & AutomationDepositphotos 9053853 m

    8 Guiding Principles to Hiring an Email Marketing Expert

    In part one (You Might Need an Email Marketing Expert If...) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles to consider before hiring an email marketing agency, email marketing consultant or in-house email marketing manager.

  • Content Marketingemail mailing list

    The Secret to Successful Email List Rental & Email Newsletter Advertising

    If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat advertiser.

  • Email Marketing & Automation
    email automation

    Where is Email Communications Headed?

    I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe…

  • Content Marketing

    Email Marketing List Maintenance

    When’s the last time that you’ve retooled your email program to ensure your email lists are properly segmented and subscribers are getting the information that they want? So many marketers are attentive only to large subscriber counts… smaller email lists and targeted content always outperform mass media. Here’s the perfect maintenance email, received from WebTrends: The topics are nicely segmented…

  • Content Marketing

    I’m not going to Barnes and Nobles Today!

    They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite means of organizing their shelves. Anyways, I really enjoy both stores but I’ve found myself at Barnes and Nobles more…

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