I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe not. This whole topic got me musing with a friend (victim of my “waiting period”)
When’s the last time that you’ve retooled your email program to ensure your email lists are properly segmented and subscribers are getting the information that they want? So many marketers are attentive only to large subscriber counts… smaller email lists and targeted content always outperform mass media. Here’s the perfect maintenance email, received from WebTrends: The topics are nicely segmented and updating my preferences was only a single click. If you can capture subscribers’ preferences
I had the opportunity to work with RJ while at ExactTarget. This is a great interview RJ did with BNET.TV on bacn (irrelevant email), spam (unsolicited email) and some of the growing challenges of sending out email that can be viewed and welcomed across a multitude of mobile devices. Great interview, RJ!
The targeted auto-response that I wish I could leave for all unsolicited engagements I receive through email, social networks and micro-blogs: I don’t know you. Seriously. Why are you talking to me? How did you find me? Did I give you my permission? Did I tell you I was interested in your product or service? Are you talking to me because you had to? Even though nothing might be relevant? Do you really know who
Increase your Email results responsibly and efficiently with MarketingSherpa’s 2009 Email Marketing Bechmark Guide. Businesses seek cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy. And Email continues to be one of the most used and abused ways that marketers turn to communicate with their customer base. But the only way to increase your email performance is to market responsibly and effectively.