The State of Social Media Ecommerce

It’s one thing to advertise via social media and bring people back to your site, but social media platforms are looking to bring conversions closer and control them further by bringing them directly into their platforms. For e-commerce providers, this is a welcome move because it’s been difficult to measure and see an excellent response on their social media investment with conversions. Tracking and attribution continue to be a challenge. Of course, for social media

5 Strategies to Get Attention on the Web

This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon! With that, I’ve been thinking a lot about what paths that companies and individuals can take to garner the attention of their peers, prospects, and/or clients on