Martech Zone articles tagged television:

  • Advertising TechnologyTelevision and the Internet: Marketing Takaways

    Marketing Takeaways for the Convergence of Television and Internet

    The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…

  • Advertising TechnologyStreaming vs Cable and Broadcast Television

    Streaming Viewership Has Officially Overtaken Cable and Broadcast Television

    The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite signals. Differentiators include various channels, including premium content and live sports. Key services include channel packages and DVR for recording…

  • Advertising TechnologyTelevision Advertising

    EDO: Measuring Consumer Engagement in TV Advertising

    When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But the broadcast company of yesterday is no longer just broadcasting… they’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is being recorded to better optimize programming and target advertising. What was once the advantage of modern…

  • Advertising Technology

    Where are Retailers Spending Their Advertising Dollars?

    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in…

  • Advertising Technology

    Television’s Dynamic Evolution Continues

    As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results.…

  • Advertising Technology
    Bridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…

  • Marketing Infographicstwitter tv usage

    Twitter and Video, Like Peanut Butter and Jelly

    Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…

  • Sales EnablementDepositphotos 20464339 s

    Media Is Failing Because a Lack of Faith in Itself

    Yesterday I had a great conversation with Brad Shoemaker, a local media expert with a long history trying to drag radio into the digital age. It just so happened that another friend, Richard Sickels, walked into the office. Richard had a great history in radio as well. We talked a ton about the radio industry and I continued to think…

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