Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your differentiation effectively and to speak directly to and emotionally connect with your audience. What Is A Voice And Style Guide? While visual branding guides focus on logos, fonts, colors, and other visual styles, a voice
My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often have articles or posts on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you want to take a step back in the history of fonts and typography,
Common terminology utilized by designers of graphics and layouts for the web and print.
I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am. You need to know the difference between
Good friend, Pat Coyle, asks, What is Interactive Marketing? Wikipedia has the following definition: Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what