Test

Martech Zone articles tagged Test:

  • Analytics & TestingAcquisition Channels for Scalable Growth

    6 Steps to Find the Right Acquisition Channels for Scalable Growth

    Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…

  • Email Marketing & Automation
    email social media

    10 Tips to Align Your Email Marketing and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you…

  • Search MarketingDepositphotos 7770893 s

    The #1 Reason Companies Fail at Search Engine Optimization

    If there’s one thing that annoys me when it comes to search engine optimization, it’s when someone pushes back against development or site changes because they read something somewhere. If your site sucks in rankings and you’re unable to improve rankings, you have to optimize. Leaving the site status quo because you read something somewhere gets you the exact results…

  • Content Marketinginbound marketing tips

    24 Inbound Marketing Pro Tips for E-commerce Content Marketing

    The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…

  • Email Marketing & Automationanimated gif email

    Did You Test Your Latest Campaign?

    I received a beautiful email from Best Buy Reward Zone today. The well-designed email had crisp imagery with solid offers. One offer that caught my eye was a 16Gb SD Card for $24.99. I clicked the link and was asked to sign in. I tried to sign in and subsequently it failed. I tested 2 browsers, tried my account number…

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