Test
Martech Zone articles tagged Test:
- Search Marketing
The #1 Reason Companies Fail at Search Engine Optimization
If there’s one thing that annoys me when it comes to search engine optimization, it’s when someone pushes back against development or site changes because they read something somewhere. If your site sucks in rankings and you’re unable to improve rankings, you have to optimize. Leaving the site status quo because you read something somewhere gets you the exact results…
- Email Marketing & Automation
Did You Test Your Latest Campaign?
I received a beautiful email from Best Buy Reward Zone today. The well-designed email had crisp imagery with solid offers. One offer that caught my eye was a 16Gb SD Card for $24.99. I clicked the link and was asked to sign in. I tried to sign in and subsequently it failed. I tested 2 browsers, tried my account number…