YouTube: What’s Your Video Strategy There?

We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor’s site to see what the differences are. Quite often, one of those differentiators is

7 Videos You Should be Producing to Increase Marketing Results

60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos to drive marketing results: Provide a welcome video on your Facebook page and publish it