Boost Your Sales and Productivity with These 6 Hacks

I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.

15 Mobile Marketing Tips to Drive More Sales

In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay up to speed” with important or less important stuff. As Milly Marks, an expert at

The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This

What is Growth Hacking? Here are 15 Examples

The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways

Landing Page Optimization Tips that Increase Conversion Rates

There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing page optimization. The research they’ve completed provides a comprehensive list of landing page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus