Reading Time: 4 minutes The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.
Reading Time: 4 minutes The landing page is one of the core foundations that’ll help your customer navigate through their buyer’s journey. But what exactly is it? And more importantly, how can it specifically grow your business? To be concise, an effective landing page is designed to make a potential customer take action. This could either be to subscribe to an email list, register for an upcoming event, or purchase a product or service. While the initial goal may be different,
Reading Time: 8 minutes Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers
Reading Time: 5 minutes I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
Reading Time: 4 minutes In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay up to speed” with important or less important stuff. As Milly Marks, an expert at