Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human
Ways to Optimize Your Email Open, Click-Through, and Conversion Rates
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good senders. Case in point, one of my colleagues in the industry found Yahoo! blocking 100%
Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite a few questions, including overall trends I’m seeing, challenges for SMB businesses, mindsets that block
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat results… unless you find savings somewhere in the mix. This infographic from MDG Advertising,
How to Polish Mobile App Store Product Pages in Pre-launch
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of app marketers fail to realize that skillful A/B testing can smooth things down for them and assist in various pre-launch tasks. There are many ways publishers can put A/B testing into use before app’s debut
Google Optimize Launches for Marketers for Testing
Google Optimize has launched in beta to a limited group of users. I was able to sign up and did a walk-through of the platform today and all I can say is – wow. There are 3 reasons why I believe this is going to be a huge disruptor in the testing market. In fact, if I was a testing platform, I might be freaking out right now. The user interface is consistent with other