Testing
Articles Tagged testing:
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Artificial Intelligence
Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t know what you’re getting into. After watching countless projects go sideways (including a few of my own), I thought I’d share some hard-earned wisdom about the pitfalls that seem to…
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Marketing Tools
How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
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Email Marketing & Automation
The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them
There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Table of…
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Sales Enablement, Automation, and Performance
Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
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Content Marketing
Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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E-commerce and Retail
6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…
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Analytics & Testing
Hubspot: How To Test Call-To-Action Variations for Explosive Business Growth
Understanding your audience is paramount to success. But how can you truly know what resonates with your customers and drives conversions? Enter A/B testing, a simple yet powerful tool that can transform your marketing strategy. HubSpot, a leading CRM platform, offers comprehensive A/B testing features to empower marketers to make data-driven decisions and optimize their campaigns for maximum impact. Hubspot…
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Marketing Infographics
What is Digital Marketing? A 2024 Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…
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Sales and Marketing Training
The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit. Simultaneously, they must work within the…
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Content Marketing
Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…