Text Message Marketing

Martech Zone articles tagged text message marketing:

  • Ecommerce and RetailPostscript Text Message (SMS) Marketing for Shopify Stores

    Postscript: Unleash the Power of SMS Marketing on Shopify

    As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…

  • Mobile and Tablet MarketingWhat is SMS Marketing? Terms, Definitions, Statistics, and Future

    What Is SMS Marketing? Terms, Definitions, Statistics… And The Future

    Did you know that the first text message ever sent was Merry Christmas? That’s right… twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was the maximum length of a message that could be transmitted over the network using the Global System for Mobile Communications (GSM)…

  • CRM and Data PlatformsMarTech Customer Vendor Marriage

    Why You and Your Customer Should Act Like a Married Couple in 2022

    Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases. Maintaining strong customer relationships not only benefits your organization’s bottom line, but it also negates some of the effects felt from new regulations on data collection such as Google’s impending ban on third-party…

  • Advertising TechnologyLocal Marketing Strategies for Multi-Location Businesses

    Local Marketing Strategies for Multi-Location Businesses

    Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…

  • Marketing ToolsSimpleTexting SMS Marketing Platform

    SimpleTexting: An SMS and Text Messaging Platform

    Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…

  • Mobile and Tablet MarketingSMS and MMS Text Message Marketing Platform

    SlickText: What Are The Features And Integration Capabilities Of An SMS Marketing Platform?

    Most businesses think about text messaging as just the ability to send a text message to a subscriber. However, SMS and MMS messaging have evolved over the years. Aside from basic compliance requirements, text message marketing platforms have evolved significantly with a plethora of engagement options, automation, segmentation, personalization, and integration capabilities. SlickText is a full-featured, feature-rich text messaging platform…

  • Mobile and Tablet MarketingSMS Marketing

    SMS Marketing and Its Amazing Benefits

    SMS (short message system) is basically another word for text messages. And, most of the business owners do not know but texting is equally important to other ways of marketing like social media marketing or marketing by using brochures. The benefits that are associated with SMS marketing are responsible for making it one of the best choices for the different…

  • Marketing Infographicssms marketing infographic

    6 Key Elements to a Successful SMS Marketing Campaign

    Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher! The…

  • Marketing & Sales Videossms marketing infographic

    Seven Deadly Sins of SMS Marketing

    Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…

  • Sales EnablementHow to use text messaging for sales

    How to Use Text Messaging to Win Love, Leads, And Revenue

    Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…

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