Retailers are Improving Experience and Driving Revenue with Text Messaging

The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. SMS doesn’t have the issues of getting