Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences

Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and makes sense of them. So you can understand every experience along every journey. Medallia’s artificial

ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build striking, mobile responsive email campaigns. They’re extensive tool includes triggers, contact management, image editor, birthday

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the

6 Key Elements to a Successful SMS Marketing Campaign

Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher! The Components of a Great SMS Marketing Campaign infographic from SlickText highlights 6 key points to

Templates For Every Text Message You Might Need for Your Business

It’s like a modern-day easy button. Except it does everything the office gadget of yesteryear couldn’t. Text messaging is about as simple, straightforward and effective a way to accomplish almost anything in business today. Writers from Forbes call text message marketing the next frontier. And it’s the one you don’t want to miss because the importance of mobile in today’s digital marketing landscape is paramount. Studies show that . And Text Message Marketing Examples Choosing

Retailers are Improving Experience and Driving Revenue with Text Messaging

The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. SMS doesn’t have the issues of getting