What is SMS? Text Messaging and Mobile Marketing Definitions

What is SMS? What is MMS? What is a Short Codes? What is a SMS Keyword? With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry. SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message) MMS (Multimedia Messaging

3 Email Marketing Tools You Need to Know About

Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how

Use Mobile to Acquire Email Subscribers

Good friend and former colleague, Megan Glover, is now the Director of Marketing at Delivra. Delivra is an email service provider with a solid reputation for helping its customers here in the region. They’ve also been named one of the best companies to work at in Indiana. Recently, Delivra teamed up with great friend, Adam Small, CEO of Connective Mobile – a mobile technology and marketing firm. In a partnership with Connective Mobile, Delivra introduced