Capture Yelp and Google Reviews from Apps Your Customers Use!

Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise. Is there a better time to capture a great review than just after a satisfied customer leaves your business? Probably not – so why not

Here’s Why People Hate Your Content

The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique, relevant and fresh and content immediately needs to engage the reader. Content needs to be sharp, it needs to be compelling and it needs to be clear. It’s not about keeping up; it’s about leading

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing

The Dramatic Impact of Online Visual Storytelling

There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already – try to to provide an image for every single document, post or page on your

Blog-Tipping: Aberrant Absurdity

Adam Teece has a blog that’s well on it’s way. In analyzing his raw HTML, you know he’s been listening to a lot of great advice – hopefully here :). Your Blog Tips Your main posts are getting crunched into your sidebar. If found that if you adjust your primary div to 480px on your Stylesheet, it provides a balance of whitespace on the left and right of your posts, making it much easier to