The Challenger Sale
Martech Zone articles tagged the challenger sale:
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Marketing Infographics
John-Henry ScherckAug 17, 2016
3 B2B Sales Principles That Your Strategy Must Incorporate Today
Sales, as an industry, is rapidly evolving. Sales teams have always been able to make incremental tactical improvements in their process, but in the last few years, sales has entered a new era fueled by technology, analysis and a dramatic change in buyer behavior. Sales managers have put a new focus on using technology to measure sales rep activity and…
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Content Marketing
Douglas KarrMar 4, 2016
5 Attributes Loyal Customers Demand from Your Sales and Marketing
Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies,The Challenger Sale argues that classic relationship building is a losing approach,…