Theme
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Content Marketing
How to Add Featured Images to Your WordPress RSS Feed Using Functions.php
RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make your content less visually appealing when it appears in RSS readers or third-party platforms. In this article, we’ll show you…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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Analytics & Testing
WordPress: How To Append A UTM Campaign Querystring To External Redirects
Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…
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Content Marketing
WordPress Plugin: Create a Simple Daily Theme Backup
Over the last few months, I’ve been working hard to improve the performance of my WordPress child theme. Periodically, I’d introduce an issue in my child theme as I optimized it, and I needed to revert to an older copy of the code I’d updated in my theme. However, the daily backups on my host are over a gigabyte, so it…
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Content Marketing
WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast
How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.
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Content Marketing
WordPress: Open A LiveChat Window By Clicking Any Link or Button With A Specific Class
We’ve been helping a client migrate their WordPress site to a new theme and clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented, and getting the systems communicating better – including with analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process.…
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Content Marketing
WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system (CMS) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling…
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Content Marketing
WordPress: If You Don’t Know What a Child Theme is…
You’re modifying WordPress themes incorrectly. We’ve worked with dozens of clients and built hundreds of WordPress sites. It’s not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don’t come to use WordPress sites very often. They typically come to us to help optimize their sites for search, social, and conversions.…
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Content Marketing
WordPress: Add a Featured Image Column To Your Posts List In Your Theme Using functions.php
A WordPress plugin involves additional overhead, requiring WordPress to load and manage the plugin. This includes reading the plugin directory, checking for updates, and maintaining plugin metadata. Whenever I’m working on optimizing Martech Zone or a client’s WordPress installation, I always analyze the plugins utilized, quality of the code, impact on the site, and how much functionality there is in…
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Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…