Why Is Page Speed Is Critical? How to Test and Improve Yours

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the

A Visual Look at Holiday Customer Journeys

If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is

The Impact of Micro-Moments on the Consumer Journey

A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes

Content Length: Attention Spans Versus Engagement

Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelevant, poor quality, or non-engaging content to find great content. When I first started

Micro-Moments and Customer Journeys

The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about

3 Technology Trends that Marketers Should Watch in 2015

Data is streaming from your customers right now… from their phones, their social platforms, their work desktop, their tablets, and even their cars. It’s not slowing down. I was recently visiting our family home in Florida where we upgraded the home alarm system. The alarm is connected via the Internet and if the Internet is down, it connects via an internal wireless connection (and battery if power is lost). The system is programmed to detect