Thinkers

Martech Zone articles tagged thinkers:

  • CRM and Data PlatformsResearch as a Service (RaaS) Customer Survey and Marketing Research

    RaaS: Capturing Customer Insights in the Digital Age

    Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction.   A…

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