Martech Zone articles tagged third-party:

  • Advertising TechnologyPrivacy-Centric Advertising Best Practices with Customer Data Platforms (CDP)

    Gain Customer Trust With These Three Privacy-Centric Advertising Practices

    A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads.  But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…

  • Sales EnablementOutsourced Lead Generation (Leadgen) Pros and Cons

    The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling

    Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…

  • CRM and Data PlatformsWhat is Zero-Party Data? First Party-Data? Second-Party Data? Third-Party Data?

    What Is Zero-Party, First-Party, Second-Party, and Third-Party Data

    There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that we’re seeing a justified backlash across the industry. While good brands have been highly responsible, bad brands have tainted the…

  • Sales and Marketing TrainingWhat is Interactive Marketing?

    What is Interactive Marketing?

    Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…

  • Advertising Technologyintelligent

    Baking in “Intelligence” to Drive-to-Web Campaigns

    The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…

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