Tidemark

Martech Zone articles tagged tidemark:

  • Analytics & Testingtidemark storylines

    Create, Share and Impact Your Business KPIs

    One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…

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