In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations, influencer marketing, sponsored posts, and growing and selling TikTok accounts. TikTok reported 1 billion monthly active users worldwide. This represents a 45 percent growth over its July 2020 number of 689 million. Statista Influencer Marketing Hub reports that Charli and Dixie D’Amelio, known as the
Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual events tell the brand’s story in a visual format and are able to capture a
GRIN: Manage Your Ecommerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management combines all marketing that reaches the consumer through creators into a single framework and solution
PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and managing content across numerous platforms. Too many good ideas have been left behind because there
How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more business-to-business (B2B) marketing on TikTok? As a B2B brand, it can be easy to justify
