5 Google Analytics Dashboards That Won’t Scare You

Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for the analytically-minded marketer, but can be more approachable than many of us realize. When starting out on Google Analytics, the first thing you need to do is break out your analytics into bite-sized sections. Create

Stop Saying Attention Spans are Decreasing, They’re NOT!

We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time before doing research are still doing a lot of research now. I ran analytics reports

Time Spent on User Experience Results in Higher Sales

Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and

Bounce Rates, Time on Site and Event Tracking

There’s still a lot of misunderstanding of the definition of a bounce rate, how negatively it’s impacting your site, and how you can work to improve it. Since most of you are utilizing Google Analytics, an understanding of how Google treats a bounce is important. First, you may not realize it but Average Time on Site for bounced visitors always equals zero. In other words, as you’re looking at Average Time on Site, it’s only