Time

Martech Zone articles tagged time:

  • Content MarketingWordpress shortcode to display today with optinoal formatting and add or subtract calculations

    WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations

    The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces a custom shortcode to display the current date and time and even calculate date adjustments, all formatted according to your…

  • Content MarketingDate Time Systems - Calculations, Display, Time Zones, etc.

    What Time Is It? How Our Systems Display, Calculate, Format, and Synchronize Dates and Times

    That sounds like a simple question, but you’d be surprised at how complex the infrastructure provides you with an accurate time. When your users exist across time zones or even travel across time zones while using your systems, there’s an expectation that everything works seamlessly. But it’s not simple. Example: You have an employee in Phoenix who needs to schedule…

  • Social Media & Influencer MarketingHow to Optimize Your Social Media Posts

    The Ultimate Guide to Optimizing Social Media Posts for Better Business Results

    Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Mobile and Tablet MarketingTextline SMS Text Messaging Platform and Software for Sales Teams with CRM integration

    Textline: Accelerate Your Sales With CRM-Integrated Text Messaging (SMS) For Teams

    Effective, fast, and documented communication is key to driving sales and building strong relationships with prospects and clients. Traditional methods like phone calls and emails are often slow and may not get the desired response. Text messaging (SMS) allows you to harness the power of business texting to accelerate your sales cycle and take control of your customer interactions. Let’s…

  • Content MarketingAmazon Web Services Statistics

    Amazon Web Services: How Big Is AWS?

    Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to…

  • Analytics & Testingsnackable content

    Stop Saying Attention Spans are Decreasing, They’re NOT!

    We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time…

  • Content MarketingThe Web Development Triangle

    The Web Development Triangle

    All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…

  • Analytics & TestingPerfect Data is Impossible | Marketing Tech Blog

    Perfect Data is Impossible

    Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of…

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