How to Use Keywords Effectively for SEO and More

Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords. In my opinion, you should not have a page

What is Digital Marketing

We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design,

How to Optimize Your Title Tags

Did you know that if your title tag exceeds 70 characters that Google may use different content from your page instead? A properly formatted title tag should be under 70 characters. Title tags, without a doubt, are the most important element of the page! We see a lot of companies try to pack and stuff a lot of unnecessary or broad information in their title tags. Many put the company name, the industry as well