Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant

Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your differentiation effectively and to speak directly to and emotionally connect with your audience. What Is A Voice And Style Guide? While visual branding guides focus on logos, fonts, colors, and other visual styles, a voice

Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. We’ve gone from the average adult exposed to 500 ads a day in the 1970s to as many as 5,000 ads a day today That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media, and print ads. In fact, 5.3 trillion display ads are shown online each year Since we are exposed

Graphic Design Terminology That Noobs Often Get Confused

I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am. You need to know the difference between

The Science of the Voice Over

When you’re looking to work with a voice over artist for your on hold messaging, explainer video, commercial or anything that needs an experienced narrator, it’s important to select someone who has just the right talent for your specific needs. A professional voice over is more than just someone speaking some words, after all, you could do that yourself! Using an experienced and skilled voice over artist is essential for communicating your message in the