Total Addressable Market
Martech Zone articles tagged total addressable market:
-
Marketing Infographics
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
According to a recent survey by InsideView of sales and marketing leaders, 53% of companies do not regularly assess their target market, and 25% have sales and marketing departments that don’t completely agree on their target markets B2B companies that do the research of their Total Addressable Market (TAM) and align their sales and marketing efforts are 3.3 times more likely…
-
Marketing Tools
InsideView Fuels Go-to-Market Success with Targeting Intelligence
Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast. A major barrier to success is marketing teams lack key…