6 Strategies that Hotels Are Using to Leverage Facebook Marketing

Reading Time: < 1 minute Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the benefits of both infographic development and Facebook marketing? Why? The infographic provides a step-by-step for hotels to take advantage of Facebook for their marketing efforts, including:

Do You Have a Home Page Video? Should You?

Reading Time: 2 minutes I recently came across the State of Video 2015 report from Crayon, a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which companies use video, whether they used free hosting platforms like YouTube or paid platforms like Wistia or Vimeo, and which industries are most likely to use video. While that was interesting, the most intriguing part of

Paid Search Optimization: A Travel and Tourism Example

Reading Time: 2 minutes If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to incorporate a paid search optimization methodology to their PPC (Pay Per Click) strategies. With 65%

Putting a Value on Social Media with Tourism

Reading Time: 2 minutes Pat Coyle and I met with the great team at the Indiana Office of Tourism today. The team has been recognized as the top tourism office in the country for adopting social media strategies – and it’s working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the team to see how they’ve adopted social media. The Indiana Office of Tourism social media