Tracking Leads

Martech Zone articles tagged tracking leads:

  • Analytics & Testing
    newlytics

    Newlytics: A New Way to Understand Your Marketing

    Having worked with a number of small and large companies across multiple industries and various media, we have constantly seen a fundamental problem of companies unable to determine their marketing ROI. Even with large companies that employ teams of marketers with many years of experience, the ability to track results directly back to expenditure is lacking. While digital marketing avenues…

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