Tracking Pixel

Martech Zone articles tagged tracking pixel:

  • Advertising TechnologyWhy GDPR is Good

    Why GDPR Is Good for Digital Advertising

    A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…

  • Analytics & Testinggmail open track

    Mailtrack: Track Your Gmail Opens using this Chrome Plugin

    Have you ever wondered whether or not someone opened the email you sent using Gmail? You can use Mailtrack to do just that. Mailtrack is a Chrome plugin that adds a tracking pixel to your outgoing message. When your recipient opens your email, the image is requested and Mailtrack registers the open, indicating that it’s been seen with a checkmark…

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