8 Elements of an Effective Trade Show Booth Design

While we have an increasing focus on content strategies for our clients, we’ve always encouraged them to attend industry conferences and trade shows. Trade shows have an incredible impact on building the awareness of your brand with a captive audience that’s more apt to be researching their next purchase decision than the average visitor to your site. In fact, 81% of trade show attendees have buying authority and 99% of marketers found value in being