Bridging the Traditional-Digital Advertising Divide

Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods for their media plans to digital. TV is expected to still account for more than one-third (34.7%) of global media consumption by 2017, though By

How Social Marketing Stacks Up with Traditional Advertising

I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it burst onto the scene and offered trackable metrics that marketers only dreamed of. With the