3 Real-Time Content Localization Methods to Increase Engagement

When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with

The 7 Keys to Small Business Sales and Marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the

Content Marketing Adoption, Tactics and Results in 2014

We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of

10 Facts That Will Surprise You About Social Media

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, or a webinar about some rule of social media. There

The Content Marketing Conundrum

Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work. As many of us would have expected their findings revealed that content budgets were due to rise in 2014. But while investment is increasing, many marketers still don’t

The Benefits of Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where