In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to increase engagement, acquisition, retention and upsell opportunities. Marketers who aren’t using triggered email
Neolane has developed this infographic as a fun way for marketers to explore the possibilities of marketing automation workflow. Customers take different nurturing paths and this subway analogy really works well to visualize them. Each subway line represents a different category of automation and include planned paths, behavioral paths, multi-touch paths, transactional paths and internal paths. The stations on the paths define many of the standard paths that your organization could utilize as touchpoints.