ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences

Reading Time: 2 minutes My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect – The Spanish machine translation didn’t take into consideration the Mexican dialect of its visitors. Terminology

WPML: Translate Your WordPress Site With This Multilanguage Plugin and Optional Translation Services

Reading Time: 2 minutes WPML is the standard in the industry for developing and translating your content on a multilingual WordPress site. I am currently running the GTranslate plugin on Martech Zone in order to do simple, multilingual machine translation. This has expanded our reach globally as well as driven search engine traffic to my site. We’re working on deploying a site for a client right now that has a significant Hispanic population. While a plugin like GTranslate can

How to Channel Your Marketing Translation Spend to Benefit from the Ecommerce Boom

Reading Time: 3 minutes Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales.  Why it Pays to Use Professional Marketing Translation for Your International Marketing Strategy Using a professional marketing translation service